Is your AI investment creating real business value? In this episode of AI Workflows, Catalina Panoiu explains how companies can measure the impact of AI beyond logins, active users and token consumption.

The conversation explores how to define meaningful objectives and KPIs for customer experience, efficiency, quality and capability development. It also looks at who should own these metrics and why business teams need to be involved from the start.

You will hear how to respond when initiatives miss their targets, distinguish adoption problems from technical limitations, and assess AI investments as a portfolio. The episode is in English.

Guest: Catalina Panoiu, Global Senior Innovation Manager at CMS Legal, with previous experience in AI initiatives at Coca-Cola Europacific Partners and Hyundai.

Host: Frederik Görtelmeyer, Co-Founder of Zapdeck.